A beauty collaboration fit to rule the throne... • it's a Sher thing
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A beauty collaboration fit to rule the throne…

GOT is back and has die hards waking up from their slumber at 03h00 to catch the latest episodes straight from the U.S. I love seeing brands leverage off of these topical discussions. Winter is descending on the seven kingdoms, so the time has come to prepare yourself.

THE URBAN DECAY | GAME OF THRONES COLLECTION is a limited-edition lineup of palettes, lip shades, eyeliners, and brushes —all inspired by our favourite places and the strong women of Westeros.

This collection includes a Game of Thrones pop-up Eyeshadow Palette. You’ll be armed with Jon Snow’s Longclaw and Arya Stark’s Needle eyeshadow brushes and get a glow with the Mother of Dragons Highlight Palette. Command Dragonfire with the Dracarys Lip & Cheek Stain and prepare for battle with four new shades of waterproof 24/7 Glide-On Eye Pencil as well as our unstoppable Vice Lipstick.

Pledge your allegiance to House Targaryen, House Lannister, or House Stark—or even the White Walkers with the Urban Decay Game of Thrones Eyeshadow Palette, a 3D pop-up palette with an arsenal of 20 shades. Each one represents the intensity and diversity of Westeros’ power players: House Targaryen (jewel-tone shimmers), House Lannister (regal metallic mattes and shimmers), House Stark (smoky mattes and neutral shimmers), and the White Walkers (cool, icy shimmers). Sweep any color on straight from the pan or switch up your look with one of the four holographic transformer shades. The Urban Decay Game of Thrones Eyeshadow Palette (R1 250 )

ARMED & READY Inspired by the storied Valyrian steel sword, Jon Snow’s Longclaw Large Eyeshadow Brush is magic when it comes to laying down and blending out eyeshadow. Make this pro-quality, cruelty-free brush your weapon of choice.

STAY SHARP Small yet mighty, Arya Stark’s Needle Flat Eyeshadow Brush is the master of precision—perfect for all-over color and meticulous lining. Pro-quality and cruelty-free, this brush is an essential tool, no matter what face you choose to wear.

Give your skin a glow that will light up the Seven Kingdoms. The Mother of Dragons Highlight Palette is loaded with three new shades of our Afterglow Highlighter, including Dragon (frosted pink), Viserion (metallic golden nude), and Rhaegal (metallic bronze).

Use them individually or layer to create your own custom shade. The lightweight, the finely-milled formula is super soft, blends seamlessly, and lasts up to eight hours.

Command the flames with the UD Game of Thrones Lip & Cheek Stain. This universally flattering Targaryen red shade gives you the perfect see-through flush on lips and cheeks. Apply one to two drops to fingertips and blend into lips and cheeks.

Nothing prepares you for a long battle better than our award-winning, waterproof 24/7 Glide-On Eye Pencil in four UD Game of Thrones shades: Lannister Gold (metallic gold), Winterfell Snow (iridescent white), Dragon Smoke (smoky holographic black), and The Night King (shimmery dark teal). Each goes on creamy and ultra-soft, then dries down for color that won’t budge…unlike the Wall in last season’s finale.

LIPSTICK IS ALWAYS THE BEST WEAPON Four limited-edition Urban Decay | Game of Thrones Vice Lipstick shades are here to rule: Cersei Lannister (bright metallic bronze), Daenerys Targaryen (fiery metallic red), Sansa Stark (warm peach nude), and White Walker (deep berry-wine). Our super-creamy, intensely-pigmented formula is made to last through long days and even longer nights.

Which weapon are you selecting for this battle?

Tamryn Sher
tamrynsher@gmail.com
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