24 Jul The next level in environmental protection
Posted at 09:32h in Beauty
Every day the environment is aging our skin. 80% of all skin aging is due to environmental factors such as UV rays and pollution. Recognising the global epidemic of pollution, Elizabeth Arden, introduces a first-of-its-kind invisible skin shield. PREVAGE® City Smart + DNA Enzyme Complex™ + Anti-Pollution + Antioxidants Broad Spectrum SPF 50 PA++++ Hydrating Shield.
PREVAGE® City Smart was developed with scientists, and dermatologists to be a product that you use daily, that combines pollution and UV protection with a DNA Enzyme ComplexTM to strengthen skin. By neutralizing the impact of environmental stress on the skin, PREVAGE® City Smart keeps it looking smoother, younger and brighter.
HOW POLLUTION AFFECTS YOUR SKIN:
Exposure to UV rays and pollution wreaks havoc on skin, right down to its DNA. Sun exposure is known to be a major cause of visible skin aging. Recent studies reveal the need to shield the skin from air pollutants. These air pollutants generate excess free radicals, which interfere with skin’s ability to produce collagen and elastin. Resulting in accelerated signs of aging. This pollution is directly linked to a rise in dark spots, fine lines and wrinkles. While cells naturally produce DNA repair enzymes that help counteract this damage. As we age, the levels of these enzymes drop, making the process less effective.
URBAN DUST STUDY:
The Elizabeth Arden Research & Development team did in-vitro testing that showed when protected with City Smart’s Anti-Pollution Complex, the viability of cells exposed to Urban Dust was improved by 5 times versus unprotected cells.
TRIPLE ACTION PROTECTION:
City Smart’s patent-pending formula features advanced Triple Action Protection technology. Which delivers younger, healthier, more resilient looking skin in three phases:
PROTECT: Anti-Pollution Shield Technology forms an invisible protective barrier to help prevent harmful toxins and pollution particles from penetrating skin. 100% Mineral Broad Spectrum SPF 50 sunscreen filters out UVA and UVB rays.
PREVENT: A patent-pending Anti-Pollution Complex is comprised of an exclusive antioxidant blend of Idebenone, the world’s single most powerful antioxidant, Green Tea, Thiotaine, Ferulic Acid and L-Carnosine, to neutralize free radical damage caused by pollution and UV exposure. Including both oxygen-based and nitrogen-based free radicals. City Smart helps to prevent the appearance of future signs of skin aging, including lines, wrinkles and hyperpigmentation.
STRENGTHEN: A DNA Enzyme Complex™ formulated with purified enzymes derived from Plankton, Arabidopsis Thaliana, and Ocean Bacteria extracts helps protect against free radical damage and supports skin’s natural repair process against oxidative stress. Skin’s elastin and collagen matrix are protected. Its natural recovery process is strengthened, resulting in healthier, more resilient looking skin.