Are you team watermelon or team bubblegum? • it's a Sher thing
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Are you team watermelon or team bubblegum?

Orbit launches two new tantalising flavours… Bubblegum and Watermelon, mmm, mmm. Which one sounds more delicious?

What are the benefits of chewing gum?

1. Increasing Saliva Flow

People with dry mouth have an inadequate flow of saliva, which can cause discomfort eating, swallowing or speaking. When you chew, your muscles compress your salivary glands. This helps release saliva. Chewing is the most efficient way to increase the flow of saliva.

2. Preventing Tooth Decay

Saliva also helps wash away food debris and remove bacteria that can cause tooth decay. Nutrients like calcium and other substances such as fluoride are found in saliva, and these substances help strengthen tooth enamel. Since chewing gum helps increase your salivary flow, it can aid in preventing tooth decay.

According to studies, people can reduce tooth decay just by chewing sugar-free gum for 20 minutes after eating. That doesn’t mean that chewing gum is a substitute for regular brushing with a toothpaste, which helps prevent plaque, gingivitis, tartar build-up, cavities, and bad breath. Consider the benefits of chewing gum as a helpful addition to your oral care routine.

3. Whitening Teeth

Teeth whitening is a major concern and for good reason. Many common habits can lead to tooth discoloration, including drinking coffee and smoking. Foods like red sauces and dark-colored fruits can discolor the teeth, too. Many products are available to help remove these surface stains, including toothpastes and at-home whitening kits.

There are even whitening chewing gums on the market. These products can be chewed after meals to help wash away food particles that could cause stains by stimulating salivary flow. These chewing gums also coat the teeth to help prevent stains.

4. Combating Bad Breath

Bad breath is embarrassing, but everyone experiences it occasionally. Sometimes, it can be caused by something as simple as eating too much garlic (I’m guilty of that, sorry!). In other cases, bad breath can be a symptom of more serious oral health conditions like gum disease.

The pleasant scents of sugar-free gums can help temporarily mask bad breath odors. Chewing gum can help with bad breath even after the flavor has faded, since it helps stimulate the flow of saliva.

There’s no need to feel guilty about your habit of chewing gum. Simply choose sugar-free varieties, and you can enjoy many benefits. Of course, don’t forget to brush and floss your teeth regularly in addition to using gum, and never skip a visit to your dentist.

Prepare for a burst of fun, delicious and fruity flavour with Orbit Gum’s new bubblegum and watermelon flavours. This fantastic range of gum is now available for the first time in South Africa, the new mouth-watering, delicious flavours are now available on shelves.

Whether you’re a watermelon or bubblegum fan, the popular sugar-free gum will continue to offer you the long-lasting flavour and fresh, clean feeling you have come to expect from Orbit Gum.

Mars Confectionery Senior Brand Manager, Ashleigh Sanderson, says Orbit is excited to boost its range in South African with the new, delightful flavours. “Just like all our other flavours, Watermelon and Bubblegum will provide the same benefits,  a brush of clean feeling including a boost of confidence to achieve your daily goals.”

Brought to you by Mars Multisales Africa Confectionery, the world’s leading manufacturer of chocolate, chewing gum, mints, and fruity confections, the new fruity flavours will available at all popular retailers nationwide.

For more information on the latest addition, visit the Orbit Gum SA on Facebook.

Tamryn Sher
tamrynsher@gmail.com
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