It's wedding season and Bride & Co has some gorgeous dresses • it's a Sher thing
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Bride and Co

It’s wedding season and Bride & Co has some gorgeous dresses

Poofy

From when we are little girls we dream about our wedding day. We plan our dress ‘Big and poofy or permaid style?’, the decor, our colour schemes, and change our minds a million times over, all before we even find Mr. Right. I know I ahve my wedding planned on Pinterest as we speak.

Oleg

Bride&co has been around for the last 10 years and many a happy bride has celebrated her most special day in one of these beautiful creations. I was lucky enough to be invited to the launch of The 2018 Collection at Mesh, in the design district. We were treated to canapes and champers while viewing their latest collections.

The all-new bridal and social occasions collection are sure to be the brands most talked about collection to date. With 10 stores nationwide and a wide variety of dresses on offer the Bride&co team are able to help customers style their perfect look. For the ladies Bride&co offer three exclusive international brands – Bride&co, Oleg Cassini and Viola Chan all of whom are launching new styles as part of The 2018 Collection.

Bride&co bridal wear

Bride&co bridal wear caters for the bride who is effortlessly whimsical, she is always happy and has a soft and gentle nature. She is completely drunk on love and is excited to be marrying the man of her dreams. She’s dreamed of this moment since she was a little girl. She is a true romantic who walks around with her head in the clouds as she walks on air. This season the new collection boasts on trend styles including a signature, beautiful and soft halter bridal gown.

Oleg Cassini bridal wear

Oleg Cassini bridal wear offers brides a romantic and elegant look. The Oleg Cassini bride embodies a classic, timeless and sophisticated demeanor as she remains perfectly poised. She conjures up memories of the vintage brides of yesteryear, with her soft but glamorous image. She is refinement personified. Oleg Cassini is a style icon and known for creating some of the most memorable fashion moments of our time. Cassini’s unique designs ushered in a new era of timeless simplicity based on clean lines and crisp forms with opulent and luxurious fabrics. Words such as fashion forward and trendy come to mind when thinking Viola Chan, the final brand on offer for  ladies at Bride&co.

Viola

The Viola Chan bridal wear

The Viola Chan bride is confident, independent and edgy. She oozes sexiness but at the same time keeps it classy and elegant. She is sultry  with an air of mystery that makes her irresistibly gorgeous, chic and always fabulous. Viola Chan has become an internationally celebrated designer of bridal gowns. Gowns bring edge, sophistication and a red carpet look to the bridal industry. Viola has said “The bridal gown is one of the most important dresses in a woman’s life. It represents love, trust and faith. I love creating a gown that will put a  smile on her face when she finds ‘the one.’ Her gown is a reflection of her style, so it’s essential that every  detail is thought through. It’s these details that are going to give her a unique look and make her feel special.” The 2018 Collection also sees the launch of all new evening wear styles from these three brands as part of their social occasions offering. Including on trend styles which boast cut out detail, tribal prints and figure hugging silhouettes.

Whether you’re looking for a matric dance dress or a showstopper for a night out, these brands offer the most glamorous looks. So when one thinks Bride&co it is no longer necessary to think of it as just “that wedding store”. There is an incredible selection of amazing key fashion pieces available for ANY occasion.

Tamryn Sher
tamrynsher@gmail.com
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